Our Story

The name Ruby is very personal - as it was the name of my grandmother who was generous, kind and a friend to all she met, My daughter, Sienna Ruby cherishes her middle name and is proud to title our Crate with her beloved name.

By definition, a ruby is a precious gem, much like our young girls, who are growing up to be strong and confident women. They are learning more themselves, their passions and who they want to become.

With many subscription boxes marketed towards women, none tailor specifically to tween and teen girls Our aha moment was when we noticed this gap in the market! Ruby Crate was born to cater to the younger generation's needs and wants - providing an excellent opportunity to create a new box with fun treasures for our girls that are theirs, and theirs alone.

We hope you enjoy being part of the Ruby Crate family.

Heidi Avery, Founder

Sienna Avery, Chief Crate-ive Officer