In The News
We're so excited to see our fans enjoying Ruby Crate, and we're grateful to have some press about our business. Please see below some wonderful stories about Ruby Crate!
Teen and mom launch Ruby Crate to fill gap in girls’ subscription boxes
Read this new article from May, 2025 in the Oakville News about how Heidi and Sienna took Ruby Crate from a small pandemic idea to a thriving business success story.
From Idea to Award-Winning Mother-Daughter Business
Read in CityParent where Heidi and Sienna talk about the origins of Ruby Crate. Read now!
Inspiring Lessons Learned From Building A Business With My Teenage Daughter
Read this article in B.C. Parent where Heidi shares five lessons about building a business with Sienna. Read now!
Ruby Crate on CTV Morning Live Atlantic!
Heidi and Sienna were interviewed about Ruby Crate on CTV Morning Live Atlantic on January 25, 2023. Watch now!
Ruby Crate on the Marilyn Denis Show!
We were thrilled to be featured on one of Marilyn Denis's "10 Days of Giveaways" on December 6, 2022. Watch now!
Ruby Crate on CTV Morning Live!
Heidi and Sienna were interviewed on CTV Morning Live Ottawa on November 29, 2022 as host Rosey Edeh unboxed one our Winter Crates live! Watch now!
A Year of Boxes Reviews Fall 2022 Campus Ruby Crate
"Care packages take a lot of time and effort to put together and the cost adds up quickly. Ruby Crate Campus Crate does the work for you."
A Year of Boxes Reviews Fall 2022 Teen Ruby Crate
"It’s hard to find a gift that’s one size fits all (especially for tweens and teens!) but I love how Ruby Crate includes a variety of items many girls are sure to love — or share!"
Ruby Crate Wins Best Subscription Box for Teens for the Second Year in a Row!
We are over the moon excited that we won the BEST TEEN BOX 2022 with the Year of Boxes: Canadian Subscription Box Awards!
Ruby Crate on the Subscription Box Show!
We were thrilled that our founders Heidi and Sienna Avery were recently interviewed on The Subscription Box Show! Hear them talk about the history of Ruby Crate and our first, award-winning year!
Ruby Crate Wins Best Teen Box at the Canadian Subscription Box Awards!
We are so excited to have been voted as Canada’s Best Teen Box at A Year of Boxes’ Canadian Subscription Box Awards! We are thrilled by this honour and very grateful and appreciative for the support of our fans. Thank you so much!
SEE THE WINNERS AT A YEAR OF BOXES ➡️
Jubilate Magazine: Class Notes
“Recently Heidi and her teenage daughter Sienna launched a new business called Ruby Crate. The company was named after Heidi's grandmother Ruby, who was kind, generous and a friend to all she met.”
READ MORE AT LOOK JUBILATE MAGAZINE ➡️
The Year of Boxes: Local Subscription Boxes You'll Love
“Ruby Crate was born to cater to the younger generation's needs and wants - providing an excellent opportunity to create a new box with fun treasures for our girls that are theirs, and theirs alone.”
READ MORE AT LOOK LOCAL MAGAZINE ➡️
A Year of Boxes: Ruby Crate Review Spring 
2021
“More and more I find it hard to know what my fourteen-year-old daughter will like, what with the mood swings and the eye-rolling and the emotional outbursts — and that’s just me! LOL — so I really relish the times when we’re on the same page. And both of us can’t even with today’s subscription box. It’s called Ruby Crate and it’s a treasure trove of beauty, style and self-expression created for tween and teen girls by a mother-daughter duo right here in Ontario. And it’s a gem.”
Creating the Ruby Crate Subscription Box: Podcast with Nicole De Larzac
Oakville mom and daughter launch a gem of a business: Inside Halton
“Heidi Avery was browsing for a subscription box for her teenage daughter in the early days of the pandemic, and discovered that there were numerous such items for women, but none tailored specifically to tween and teen girls. That was the “aha” moment for the Oakville mother of three and marketing professional.”
Fall 2020 Box Review: Subscriptionboxes.ca
“Ruby Crate is a new Canadian lifestyle subscription box designed for tween and teenage girls. Each season the Ruby Crate is curated with a focus on treasures of beauty, style and self-expression to inspire imagination. Young girls will receive amazing gifts just for themselves!”
READ MORE ➡️
We just love seeing how our fans are enjoying their Ruby Crates! Be sure to tag us @rubycrate on Instagram when you open your crates!