In The News

We're so excited to see our fans enjoying Ruby Crate, and we're grateful to have some press about our launch. Please see below some wonderful stories about Ruby Crate!

The Year of Boxes: Local Subscription Boxes You'll Love

Ruby Crate was born to cater to the younger generation's needs and wants - providing an excellent opportunity to create a new box with fun treasures for our girls that are theirs, and theirs alone.





A Year of Boxes: Ruby Crate Review Spring 2021

More and more I find it hard to know what my fourteen-year-old daughter will like, what with the mood swings and the eye-rolling and the emotional outbursts — and that’s just me! LOL — so I really relish the times when we’re on the same page. And both of us can’t even with today’s subscription box. It’s called Ruby Crate and it’s a treasure trove of beauty, style and self-expression created for tween and teen girls by a mother-daughter duo right here in Ontario. And it’s a gem. READ MORE ➡️


Creating the Ruby Crate Subscription Box: Podcast with Nicole De Larzac

You name it….there’s a subscription box for that! With many subscription boxes marketed towards women, Heidi Avery, mom of teen girl, Sienna Ruby, could not find a subscription box tailored specifically to tween and teen girls. They discovered a gap in the market and the idea for Ruby Crate was born. READ MORE ➡️


Oakville mom and daughter launch a gem of a business: Inside Halton

Heidi Avery was browsing for a subscription box for her teenage daughter in the early days of the pandemic, and discovered that there were numerous such items for women, but none tailored specifically to tween and teen girls. That was the “aha” moment for the Oakville mother of three and marketing professional. READ MORE ➡️


Fall 2020 Box Review:

Ruby Crate is a new Canadian lifestyle subscription box designed for tween and teenage girls. Each season the Ruby Crate is curated with a focus on treasures of beauty, style and self-expression to inspire imagination. Young girls will receive amazing gifts just for themselves! READ MORE ➡️


We just love seeing how our fans are enjoying their Ruby Crates! Be sure to tag us @rubycrate on Instagram when you open your crates!